Gruen The Pitch - Teacher/Parent

Critical & Creative Thinking Skills – Activity: Gruen: The Pitch

The Pitch

Introduction
Rules
How to Start
Scores
Resources
Examples within On the Job website

The Pitch is a segment of the Gruen show where marketing companies are given the challenge of selling the impossible.

The Pitch is one of Gruen‘s most popular segments, in which advertising agencies are tasked with making a convincing ad for diametrically opposed briefs. For example, The Pitch: All children should be sent to boarding school.

Marketing Agencies are given around 6 weeks to complete their Pitch, and there is a behind-the-scenes dialogue with producers about which argument they will defend. But, you are clever and will be given ONE week to complete your Pitch.

This activity on On the Job is used to highlight the creation of a humorous video on a particular topic. The Pitch can be used in most school subjects. The hardest part is coming up with a topic - which the teacher has to create.

Look at the following videos to give you an idea of the "Pitch"

The following segments of "The Pitch" are to give you an idea of the extent that you are to engage people watching the show:

The Gruen Transfer - The Pitch - Living next to a Nuclear Powerplant
https://youtu.be/kIp16Tdm1K8

Gruen - 2015 Ep One The Pitch - Ditch Your Mobile Phone
https://youtu.be/IJXNbwWn4Co

The Gruen Transfer - Selling Bottled Water Segment: Advertising Techniques (Positioning)
https://youtu.be/QBgxetLLWwU

Gruen Transfer: The Pitch - Cosmetic Surgery For Kids
https://youtu.be/VmKSc8269vU

Rules

The video is to be

under 1 minute,
clever,
humorous
full of ideas and
well constructed.

Have a look at this simple video to: Convince businesses to hire over 65 year olds. This video is simple and to the point! Funny!!!

Using Biteable, create a video - your Pitch, convincing everyone that.....

Start

In teams of 3 - 4 students, you are to:

Look at the videos above for inspiration
Brainstorm and record all ideas
Sort out the best ideas
Start script writing
Start videotaping and editing
Post-production - make the video run smoothly
Present - 'on set'

The Presentation

The "host" of Gruen [your teacher] asks a member of the team presenting the Pitch to explain what angle they took. The video is then played.

The "host" again asks the competing team to explain their angle and their video is played.

Scores

A panel of other teachers or other students from another class are to say which video they liked the most and why. The scores are added up and the winner announced.

Resources