Home Entertainment Store Assistant
Retail & Hospitality


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Service or PersuadingClerical or OrganisingSkills Level 1Skill Level 2

Smarthome technology is still in its infancy. Even among those who have adopted it, one smarthome can look very different from another. Differences include which smart devices are in the home and even how many of these devices are present. FutureGrowthModerate

At its very core, a smarthome is probably best defined as a living area with connected technology meant to enhance the home. This could include smart thermostats, smart lights, smart plugs or outlets, smart doorbells, and locks, or voice assistants like Google Assistant and Alexa. It could be any combination of the above, all of the above, or be other smart devices entirely.

If you wish to buy these products, you often have to go to a home entertainment store.


Did You Know?

A smart house is a house that uses the latest electronic technologies and computerisation to control or automate any number of different aspects of the house. To build a smart house requires some basic thoughts on design and technology.

Google Home
Google Home

(Source: CNET)

The Google Home can play music, but it's primarily designed as a vehicle for Google Assistant -- Google's voice-activated virtual helper that's connected to the internet

What are Brown Goods?

In society and business, electronics and appliances represent consumer goods that allow consumers to enjoy entertainment or improve their lives. Brown goods represent electronic items such as televisions, DVD players, stereos, and home entertainment systems.

This contrasts with white goods, which are appliances such as refrigerators, ovens, freezers, and washing or drying machines. The definition between brown goods and white goods is necessary for economic purposes. The terms allow for economists and other businesses to track consumer goods for a specific purpose.
(Source: Wisegeek)


Knowledge, skills and attributes

Counter clerks need to possess a range of hard and soft skills as well. Most clerks need to use a computer of some kind to make transactions. Therefore, familiarity with computers in general is a plus. Clerks must also possess basic writing and math skills. All clerks should possess a range of soft skills, such as strong reading and oral comprehension, listening skills, speaking skills, and customer service skills.

Since the job can be stressful, and often times customers can be rude, clerks should also possess a strong emotional balance.

  • enjoy working with people
  • a helpful, courteous manner
  • neat personal appearance
  • good communication skills
  • able to deal accurately with money
  • motivation and drive
  • good problem-solving skills
  • willing to work as part of a team.

Selling TV
(Source: Wisegeek)

Duties and Tasks

The Home Entertainment Store Attendant has to carry out the following tasks:  

  • Be attentive to customers’ needs.
  • Give information about the features, quality and availability of different products.
  • Help customers find products they are looking for in the shop.
  • When necessary, be able to give in-depth technical advice about products.
  • Handle the payment for any purchases.
  • Arrange orders and deliveries of stock for customers.
  • Advise the customer of information relating to their purchase, such as its warranty or how to look after it.
  • Make the customer aware of any special offers.
  • Make sure that all stock is on display.
    Be aware of what all the customers in the shop are doing, to guard against shoplifting.
  • Advise customers on the location, selection, rental price, delivery, use and care of products
  • Operate cash registers and accept payment, or prepare finance arrangements (invoices and contracts, for example)
  • Take special orders for items not currently in stock, or not normally stocked, and notify customers when the items have arrived
  • Stack and display items for rent and keep the store tidy and attractive
  • Be aware of health, safety and welfare issues and practices
  • Participate in stocktaking (counting and describing the goods in stock)
  • Arrange for the repair of damaged goods or advise on needed repairs
  • Order items.
  • Catalogue new products

Working conditions

Counter clerks are expected to work with the public, and they have to know as much as possible about the company to help customers with anything they need. Counter clerks also work on their feet all day. When coupled with dealing with the public, this job can quickly become stressful.

Clerks need to be able to handle transactions with customers as well. Frequently, they work in an environment that provides a service or product, and they must be able to sell, compute the costs, and receive payment for the product.

Many clerks take on some, or all, of the cleaning responsibilities. Counter clerks are often employed for a business that is small, and would not warrant employing its own janitorial service. Usually, clerks perform the clean up at the end of a shift, such tasks can include sweeping, mopping, and wiping down surfaces in their areas.

Education and training/entrance requirements

Most counter clerk training is done on the job. Some larger companies may have an orientation program that can even last for a few days, but smaller companies usually will not have orientation. They tend to use the “learn by doing” approach while being guided by an experienced co-worker.

Did You Know?

Home Theatre
A luxury home theatre
(Source: Kaleidescape)

In the 2020s, a home cinema system typically uses a large projected image from a video projector or a large flat-screen high-resolution HDTV system, a movie or other video content on a DVD or high-resolution Blu-ray disc, which is played on a DVD player or Blu-ray player, with the audio augmented with a multi-channel power amplifier and anywhere from two speakers and a stereo power amp (for stereo sound) to a 5.1 channel amplifier and five or more surround sound speaker cabinets (with a surround sound system). Whether home cinema enthusiasts have a stereo set-up or a 5.1 channel surround system, they typically use at least one low-frequency subwoofer speaker cabinet to amplify low-frequency effects from movie soundtracks and reproduce the deep pitches from the musical soundtrack. (Source: Wikipedia)


Home Entertainment Store Attendant














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