Did You Know? The History of Social Media - 2018 https://youtu.be/cw0jRD7mn1k

  

Interactive media managers use various forms of interactive and online technology to market their products or services to customers.
  

ANZSCO ID: 313199

Alternative names: Digital Marketing Manager

Knowledge, skills and attributes        

To become an interactive media manager, you would need:

• excellent spoken and written communication skills

• creativity and marketing flair

• strong organisational and planning skills

• good teamwork skills

• an interest in and knowledge of digital marketing trends.   

(Source: Social Media College)

Duties and Tasks

As an interactive media manager, you would:

• propose different ways of interacting with consumers and involving them in the branding of a product

• commission videos to use in marketing or online marketing

• design concepts for, and commission development of, online polls or games

• help to devise advertising campaigns for websites or social media

• create blogs, posts, photos or comments that will showcase your brand to users

• monitor the effectiveness of interactive marketing campaigns

• meet projected response rates from consumers

• develop plans for increasing social media exposure

• keep up-to-date with digital marketing trends

• manage budgets and other digital marketing staff

• work closely with social media managers

Working conditions

In a full-time role, you would usually work a standard number of hours, Monday to Friday. You may be required to work evenings and weekends when working on a campaign or to a strict deadline. You could work as an employee for an organisation's marketing department, or you may work for a digital advertising agency, and work with a number of clients.

You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.

Education and training/entrance requirements

To become an interactive media manager, you should have a degree in marketing or digital marketing, or in business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Students and graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.

Employment Opportunities

Employment of interactive media managers is projected to grow about as fast as the average for all occupations.

Advertising, promotional, and marketing campaigns will continue to be essential for organisations as they look to maintain and expand their share of the market. The growth of online marketing, and the greater emphasis on targeting customers through the use of SEO / websites, social media, live chats or online games, will mean continuing opportunities for interactive and digital marketing managers.

  

Some jobs are just looking for a “social media worker,” but if you see “social media strategist” in the description, that’s a sign that they’re looking for someone who can help develop and execute cutting-edge strategies to liven up or maintain their social media. Strategists may be responsible for proposing ideas like pitches for contests or suggesting to launch a Story campaign or branded hashtag to generate awareness.

The Social Media Strategist develops and implements a comprehensive social media strategy٫ aimed at increasing web traffic and brand awareness.

While social media managers are likely to have social strategy as an important part of their role, social media strategists make it their number one priority. In larger companies, this may be a slightly more junior role that supports the social media manager in planning and executing social media strategy.

In a broad sense, they plan an organization’s strategy around marketing, advertising, and finding leads via social media. They likely perform audits to identify the strengths and weaknesses of their company’s social media strategy, then use that information to improve future posts and campaigns. They may be responsible for promoting events, contests, or new products on their organization’s social channels. They also look at the performance of their content in order to measure and report social ROI to the higher-ups in marketing.
   

ANZSCO ID: 232413

Knowledge, skills and attributes       

As a Social Media Strategist٫ you should have excellent multitasking skills٫ because you will be handling all social media accounts in a cohesive way. You need to be creative٫ and have ideas about how to present a brand on a multiplicity of social media channels. Ultimately٫ you should be able to ensure a web presence is aligned with marketing strategies. 

• Proven work experience as a Social media strategist or Social media manager

• Hands on experience using social media for brand awareness

• Understanding of SEO and web traffic metrics and how to apply these

• Ability to identify target audience preferences and produce content to meet these preferences

• Familiarity with web design and publishing

• Excellent written and verbal communication٫ and multitasking skills.

• Degree in Marketing or relevant field

  

Duties and Tasks

• Achieve marketing targets through design of social media strategies

• Manage٫ create and publish original٫ high quality content

• Keep content on social media up-to-date

• Collaborate and communicate with writers and designers to ensure content is appealing and informative for the reader

• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

• Facilitate communication between client and company by responding to queries٫ getting reveiws٫ or organizing chats (and other methods)

• Prepare weekly and monthly reports on web traffic and ROI

• Monitor SEO and user engagement and suggest means by which to optimize content

• Communicate with industry professionals via social media to create a strong network

• Train internal teams on social media strategy in order to maintain a cohesive brand strategy across social media.

• Stay up-to-date with new digital technologies and social media best practices

Working conditions

Strategists may have the head honcho in their department, though they’ll often report to someone else for approval depending on the location.

 

Education and training/entrance requirements

To become a social media strategist, you would usually have to a degree qualification in marketing, advertising or communications.

Your employment prospects may be improved if you have a degree in journalism, marketing, digital marketing, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.

If you have a degree, you can work towards a relevant postgraduate qualification in areas such as:

• business intelligence and social media
• digital and social media marketing
• social media and interactive technologies.

Employment Opportunities

The digital marketing sector, which includes social media roles, is a popular career choice, so relevant experience is expected by the majority of employers.

You can start building experience by developing a strong online presence and personal brand across a number of social media channels. Writing a good quality blog, and using multimedia tools such as videos, photos and infographics can help you build up a good following. Track the impact of your posts as evidence of your effective social media communication.

To stand out, you'll need to show that you are able to use social media well on a professional level. Look out for paid social media placement years or summer internships, which are sometimes available with large companies.

You could also try directly contacting the marketing departments of companies, digital marketing/social media agencies and charities speculatively to ask about their work experience opportunities.
As social media is used as a significant part of a wider marketing strategy, experience gained in other related marketing roles could be relevant.

It's important to keep your skills and knowledge up to date throughout your career as communication platforms evolve, and new and updated tools emerge. Keeping up to date with technological developments will help you to stay current and best able to work effectively for your clients. As consumers increasingly look to connect with brands via Facebook Twitter, Instagram, Snapchat and more, social media strategists who can oversee and grow those interactions are in demand.

  

Community managers are often held responsible for establishing and growing a community, sometimes online and offline. A community manager for a local gym, for example, might come up with challenges to entice participation and social proof, and they’ll foster a Facebook group just for members by offering up valuable training tips and health information that their audience would love.

The ideal Community Manager has exceptional oral and written communication skills. They have the ability to develop engaging and unique content. They should be a ‘people person’ with great customer service skills. They should also possess the ability to moderate community conversations٫ both online and offline.

Community manager is another job title that is often confused with a social media manager. In many cases, their responsibilities do cross over. In fact, at many small companies, community management is a part of a social media manager’s duties.

However, if you work for an organization large enough to have both positions, community managers are more focused on growing and maintaining a brand’s online community of followers than on directly pushing for leads and sales via social media. Community managers create, foster, and improve communities built around a brand.

Their day-to-day include moderating and facilitating conversations around their organization’s products or services on social media. They typically engage with community members through direct messages and comments on social media in line with their brand’s voice and values. They also keep track of the latest social media trends and monitor the conversations happening in their communities. To streamline this process, community managers often use social listening tools.

Ultimately٫ they will act as the face and voice of the brand and the management of all community communication.

ANZSCO ID: 131112

Alternative names: Social Media Community Manager, Community Manager and Facilitator,

Knowledge, skills and attributes      

• Proven work experience as a community manager

• Experience launching community initiatives (e.g. building an online forum٫ launching an ambassador program٫ creating an event series and writing an email newsletter)

• Ability to identify and track relevant community metrics٫ and to utilize those metrics (e.g. repeat attendance at events)

• Excellent verbal communication and writing skills

• Hands on experience with brand management through social media

• Monitor website traffic and customer engagement through metrics٫ and be able to interpret those metrics.

• Knowledge of online channels of marketing and marketing practices

• Attention to detail and ability to multitask

• Degree in Marketing or relevant field 

Did You Know?  What Is A Community Manager In The Hotel Industry? Community managers are responsible for the "social networking aspect". The role of community manager in hotels is new and constantly evolving, and with the little information available online, it can be very difficult to train for this position and keep up with its evolution. However, there are some basics that need to be respected. Let us tackle them together, and we will also see what essential role they play in the hotel business. One of the most essential functions is reputation management. The main task is to have maximum attention on the different social networks (and also on the rest of the Internet) to monitor what is being said about your institution and respond appropriately. The community manager must work together with the rest of the hotel staff to ensure that problems are resolved quickly, guests are satisfied and the reputation of the hotel is not tarnished. In fact, the community manager should be a bridge between the different departments of your hotel, including marketing, reservations, public relations, catering, etc., working with them to coordinate the team effort and ensure that any necessary action is taken quickly. Another key role of the hotel community manager is to take care of your hotel's online presence and social media outreach, including content creation and distribution strategies. Proactive online engagement is a three-pronged effort where institutions : * generate and publish their own content * Invite influential travel media and bloggers to stay at the hotel and report back to their audiences. *encourage guests to share their photos and experiences on different social media platforms The last point is by far the most important. The key to online success lies in the fact that your hotel brand is only valuable if it is well perceived by your guests. In addition, it goes without saying that anything a guest publishes online about your hotel will be considered much more credible than if the hotel itself published the same thing. This means that guests should be the ones who create and share most of the content on your property (which the hotel can then share and promote, of course) and it is the responsibility of the hotel community manager to encourage this practice and make it as easy as possible for guests to do so. (Source: Influence Society)

Duties and Tasks

Community Manager responsibilities are:

• Ensure that communication and social media campaigns align with marketing strategies

• Provide engaging content in a variety of forms٫ such as text٫ image٫ and video٫ for social media accounts

• Respond to comments and customer queries in a timely manner

• Monitor and report on feedback and online reviews

• Organize and participate in community building and brand awareness boosting events.

• Ensure brand consistency by communicating with Marketing٫ PR٫ and Communications teams.

• Liaise with Development and Sales departments to keep up-to-date on new features and products

• Build relationships with customers٫ potential customers٫ industry professionals and journalists

• Stay informed on trends in digital technology.

Education and training/entrance requirements

While it is possible to work as a Community Manager without formal qualifications, employers may prefer candidates with a qualification in communication, media, marketing or a related field.
Complete a university degree such as a Bachelor of Communication. This is a three-year course of full-time study. Prerequisites include completion of Australian high school Year 12 (or equivalent) and assumed knowledge in English, media and psychology.

 
Seek out internship opportunities while studying in order to gain industry experience.

 
Build your proficiency in social media monitoring tools and stay updated with digital marketing trends to stay ahead of the curve in a fast-paced industry.

  

 

As a digital marketing officer, you would promote your employer's products, services or ideas online. Digital marketing specialists can end up wearing a lot of hats, including social media practitioner. They’ll often be responsible for executing multiple cohesive campaigns at once, which may involve things like content marketing campaigns, PPC campaigns, and organic social campaigns that all weave together well.

ANZSCO ID: 225113

 

Alternative names: Online Marketing or Internet Marketing Officer,

Specialisations: Digital Marketing Manager

Digital marketing manager, while not as high-ranking as CMO, is a senior position in the marketing department. As the title suggests, they focus on online marketing rather than traditional marketing channels. This requires a wide variety of skill sets, from the creative to the analytical.

Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers. As the head honchos of online marketing, digital marketing managers design and execute digital marketing strategies. They come up with ideas for new online marketing campaigns, then coordinate with their teams to implement and manage them while tracking their performance. Their objectives depend on the overall direction of the company, but they could include growing brand awareness online, increasing web traffic to their domain, or acquiring new leads.

When it comes to execution, they launch campaigns through email, social media, blogs, mobile apps, and virtually any other digital channel available to them. Digital marketing managers have control over the marketing side of a company’s social media strategy. After all, any ad campaign that social media managers launch probably has a digital marketing manager standing behind it.

 

Knowledge, skills and attributes      

To become a digital marketing officer, you would need:

• excellent spoken and written communication skills

• the ability to analyse data

• a creative approach

• strong organisational and planning skills

• to work well as part of a team

• an interest in and knowledge of digital trends.     

(Source: Eduin Pro)

Duties and Tasks

As a digital marketing officer, you would:

• create marketing campaigns for digital and online channels including websites, apps and social media

• develop online market research surveys

• get feedback from customers in focus groups

• work with graphic and web designers on advertising campaigns

• write content for websites, email and social media

• use web tracking tools to analyse data and check the effectiveness of marketing campaigns

• use techniques like search engine optimisation (SEO) and search engine marketing (SEM) to improve internet search results for your company's website

• keep up-to-date with digital marketing trends.

Working conditions

You would usually work standard hours, Monday to Friday. You could work as an employee for an organisation's marketing or analytics department, or you may work for a digital advertising agency, and work with a number of clients.
You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.

 

Education and training/entrance requirements

To become a digital marketing officer, you should have a degree in business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Students and graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.

Employment Opportunities

Employment of digital marketing officers is projected to grow about as fast as the average for all occupations.

Advertising, promotional, and marketing campaigns will continue to be essential for organisations as they look to maintain and expand their share of the market. The growth of online marketing, and the greater emphasis on targeting customers through the use of SEO / websites, social media, or live chats, will mean continuing opportunities for digital marketing officers.

 

Digital producers or campaign managers manage digital marketing or fund raising campaigns from client brief through to live execution. Digital producers may work closely with digital marketing managers, or undertake similar tasks.

A digital producer is a coordinator, supervisor, and strategist for projects involving the creation of digital media.

ANZSCO ID: 225113

 

Alternative names: Digital Producer, Multimedia Producer, Web Producer, Online Producer,

Depending on the environment, the digital producer role may be assigned different titles, such as multimedia producer, web producer, or online producer, but the task list reads the same.

 

Knowledge, skills and attributes   

A digital producer may possess design skills and creative experience that parallel those of a multimedia designer, a webmaster, or a graphic designer, which qualifies their ability to supervise a multifaceted project. A successful producer will oversee the progress, the quality, and the quantity of digital media created by multiple designers in a team. For example, a complex website project may require graphics, animation, streaming audio and video, and database functionality.    

To become a digital producer or digital campaign manager, you would need:

• excellent spoken and written communication skills

• the ability to analyse data

• a creative approach

• strong organisational and planning skills

• to work well as part of a team

• an interest in and knowledge of digital trends

• familiarity with a range of digital content management systems

Digital Producer
(Source: Ignite Studios)

Duties and Tasks

A digital producer’s primary responsibility is to consolidate and coordinate the creative work of the design team, and build a product that will satisfy the client’s overall requirements. The position consists of distinct components, setting its role apart from the other members of a digital production team.

The producer serves as the primary coordinator and communicator of any digitally-based project. This position collaborates with multiple project teams across boundaries of both creative and technical capabilities. This producer provides unique oversight and perspective to maintain a common goal while increasing knowledge, communication, and awareness between team members and the client. The most successful digital producer is an effective communicator and organizer who can eliminate obstacles, maintain a realistic view of complex digital initiatives, and manage the entire process.

The digital producer is responsible for each media component, its level of contribution, and its level of quality. The producer must manage each project effectively to maintain a steady flow of productivity throughout the process. Once all the components have been placed the project can be fine-tuned based on the client’s needs.

The ability to assist a client to develop a strategy using digital media is a very important skill a successful digital producer should possess. The producer should collaborate with the client and their partners closely while utilizing other teams within the organization to define unique and effective strategies to insure that the client reaches the highest potential for success. The producer will combine the collective strengths of marketing, project management, product development, and sales to effectively bring the project from conception to birth without compromising the original vision of the client. Ultimately, this role proves to be essential to the success of any digital media project.

As a digital producer or digital campaign manager, you would:

• create marketing or fund raising campaigns for digital and online channels including websites, apps and social media

• work with graphic and web designers on advertising campaigns

• write content for websites, email and social media

• use web tracking tools to analyse data and check the effectiveness of digital campaigns

• use techniques like search engine optimisation (SEO) and search engine marketing (SEM) to improve internet search results for your company's website

• keep up-to-date with digital marketing trends

• provide accurate time and cost estimates for new projects.

Working conditions

You would usually work standard office hours, Monday to Friday. You could work as an employee for an organisation's marketing or fund raising department, or you may work for a digital advertising agency, and work with a number of clients. You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.

Education and training/entrance requirements

To become a digital producer or campaign manager, you should have a bachelor’s degree in communications, digital communications, marketing, digital marketing or business / commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Employment Opportunities

Employment of digital producers or campaign managers is projected to grow about as fast as the average for all occupations.

Advertising, promotional, and marketing campaigns will continue to be essential for organisations as they look to maintain and expand their share of the market. Fund raising campaigns will increasingly be run via the internet, and use big data to better target clients. The growth of online marketing, and the greater emphasis on targeting customers through the use of SEO / websites, social media, or live chats, will mean continuing opportunities for digital producers.

 

  

A social media consultant is an individual who specializes in social media strategy and planning. Companies and clients often contract their services to develop and improve a company's social media presence through marketing techniques and strategic practices. In addition to helping companies locate areas for growth, they also help companies set goals for social media campaigns.

ANZSCO ID: 225113

Knowledge, skills and attributes   

Social media consultants work to enhance a company's brand management, customer engagement and organizational communications. Their role includes being a content integrator, navigator, trendsetter and analyst and having the skill set to fulfill each of these responsibilities.     

• Creativity: In order to develop new content, social media consultants generate new ideas and approaches in order to reach a company's goals.

• Data analysis: When looking to see how effective a social media campaign or action is, social media consultants review data, such as the amount of user engagement, and turn it into actionable information.

• Communication: To effectively convey their messages online, social media consultants create excellent copywriting to attract and hold a reader's attention.

• Project management: Since social media consultants balance multiple projects at a time, they use organization and management skills to complete their work efficiently.

• Search engine optimization: To help drive traffic to client pages, social media consultants use search engine optimization (SEO).

• Conversion rate optimization: When looking to get an audience to perform a particular action for a company, social media consultants use conversion rate optimization to increase the amount of users who take action.  

(Source: Digital Vidya)

Duties and Tasks

Social media consultant job duties can include:

• Mapping out a social media strategy

• Developing and posting content like graphics, videos and articles to social media channels and websites

• Overseeing social media communities, communicating with customers and answering questions

• Collaborating with sales and marketing staff to keep a consistent brand message across various platforms

• Remaining knowledgeable about what client competitors are doing and strategies they are using

• Recommending improvements and new ideas to an organization's management

Education and training/entrance requirements and Employment Opportunities

Here are some steps to follow to become a social media consultant:

1. Get an education
Earning a bachelor's degree in communications, public relations or marketing can provide you with the foundational knowledge you use to succeed as a social media consultant. Those interested in eventually starting their own social media management company or working as an independent consultant may want to pursue a business degree or take business electives.

Related: How To Get a Job in Social Media

2. Choose a niche area
Because the field of social media has many components, social media consultants select a niche to focus on so they can provide specialized knowledge and services to their clients.

Some areas to specialize in include:

Social media consulting
Content strategy and marketing
Social media copywriting
Content creating
Digital marketing
Social media graphic design

3. Gain entry-level experience
Some social media consultant jobs may be available at the entry level, but other employers may prefer you have some experience in your niche area before taking on a consultant-based role. For example, if you want to become a social media consultant with expertise in copywriting, working as a copywriter can help you gain valuable knowledge that will aid you as you advance into a consulting position.

4. Network
When starting out as a social media consultant, focus on networking with others both online and in person. Building relationships with others can help you build up a client following, share your expertise, learn from others and potentially discover job opportunities.

5. Make an engaging social media account
To demonstrate your expertise in social media, it's helpful to create your own social media account to showcase your skills and creativity. Here you can promote any events you are participating in and other relevant content related to your career.

6. Build a portfolio
As you develop in your niche and begin taking on your clients, compile your projects on a website as you work. This allows you to show future employers your experience and your personal brand.

Related: How To Make A Digital Portfolio That Gets You Hired

7. Consider starting a social media management company
Once you gain more experience working with other marketing firms, consider creating your own social media management company or working as an independent consultant. You can use past clients to help raise awareness about your services and build up a client base.

 

  

The role of social media analyst has gained a foothold in digital agencies & brands who want to be proactive and not reactive on social media. An analyst comes handy in such scenarios to keep brand in sync with the latest trend as s/he keeps a tab on all the latest happenings within the community and the industry as a whole.

Social media analysts assess the success of social media campaigns by studying the metrics of each post as well as the campaign as a whole. Social media analysts are also responsible for suggesting changes to campaigns based on how followers have responded.

Social media analyst in digital agencies, with their strong analytical and marketing skills, help brands stay relevant on social media space. Today social media campaigns have evolved beyond getting mere followers or likes; to drive engagement and ROI, a good social media analyst can be a big boost. Beside just monitoring a brand’s social media profile, analysts helps in strategizing over brands campaign, brainstorming over content and staying in touch with other department of the agencies to brief them about campaign performance.

Social media analysts today have become an inseparable part of any digital agency. They use their deep understanding of various social media tools to dig insights from the numbers that social media campaign generates, they keep track of stats such as engagement, click throughs, comments, sentiments, share of voice and traffic etc.

ANZSCO ID: 2251

Knowledge, skills and attributes   

• A degree in marketing, communications, or media, or training with social media.

• Knowledge of SEO best practices.

• Experience as a social media assistant, content creator, or a similar role.

• The ability to analyze data (specifically related to user behavior and engagement).

• Excellent communication skills.

• The ability to provide constructive criticism.    

   
Rise of Social Media Analyst
(Source: Social Samosa)

Duties and Tasks

• Analyzing social media post metrics.

• Making a note of posts that perform poorly and finding evidence for why this may be.

• Reporting to the Social Media Director to inform them of the success of social media campaigns.

• Providing constructive criticism to content creators to help them make improvements.

• Observing follower engagement and building a report on their behaviors.

• Researching new social media trends and tools.

• Keeping abreast of current events and pop culture to better understand user behaviour.

 

Emerging Job

This position is more junior and more…specialized than a social media strategist or a social media manager in theory. In practice, however, their everyday duties likely have some overlap. In larger companies with more developed social media teams, social media specialists have more of a focus on day-to-day operations than social media strategists, although they may assist with social audits and strategy as well. A social media specialist is employed to maintain a client’s image online, devise marketing strategies to be implemented through social networking sites and foster customer engagement.

Social Media Specialists provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain relationships between different digital communities.

Social media specialists are mostly concerned with implementation. They write social copy, draft replies to messages and comments, and stay on top of key trends in social media. Often, they’ll network with key influencers in their industry to spread their brand message and make valuable connections. Additionally, they track and analyze social media KPIs and check up on ROI. Plus, they publish and promote content on social media, usually by scheduling it in advance with the help of a content calendar.

Social media specialists focus on creating appealing and creative digital content for a company’s various social media platforms. You will report to the social media manager and work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.

 

(Source: Workable)
  

ANZSCO ID: 225113
  
Knowledge, skills and attributes

Social media specialists have the skills to devise and produce social media content, mitigate negative feedback, monitor metrics regarding audience engagement and develop customer outreach programmes.

• Copywriting and content production

• Analysing online traffic and engagement metrics

• Working within a team to locate and capitalise on social media trends

• Digital literacy

• Bachelor’s degree in journalism, communications, marketing, or a related field.

• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

• Experience using various analytics software.

• Working knowledge of HTML and CSS.

• Multi-tasking and time-management skills, with the ability to prioritize tasks.

• Ability to work in a fast-paced, high-pressure environment.

(Source: Career Foundry)

 

Duties and Tasks

A Social Media Manager focuses on the logistics of delivering content to various social channels, such as managing a content calendar, writing copy, and, scheduling posts. A Social Media Specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.

• Developing social media content plans that are consistent with the company’s brand identity.

• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

• Managing a high volume of daily social media posts.

• Communicating with social media followers, including responding to queries in a timely manner.

• Developing and managing social influencer programs and attending social influencer events.

• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.

• Preparing monthly reports on social media marketing efforts.

• Suggesting recommendations to adjust the social media marketing strategy for optimal results.

• Staying up to date on best practices and emerging trends in social media.

• Performing other duties when needed.

• Write long- and short-form social media messages that attract new users and engage current users

• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly

• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data

• Help convert the brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions

Working conditions

Work is normally performed in a typical interior/office work environment. Occasional work on evenings and weekends.

Education and training/entrance requirements

A bachelor’s degree is typically required for a social media specialist position. Areas including journalism, business, public relations and communications are of particular importance. Some individuals also complete a master’s degree in internet marketing.

In addition, a social media specialist needs to have an in-depth understanding of the many social media platforms and be comfortable navigating each of them. They also should have knowledge of and experience with tools and software that allows content to be shared across various platforms.

Did You Know? Silly/creative social media job titles (that actually exist) These are 10 actual job titles which have been used for social media professionals. Would you rather be a .... Idea inventor Tweeter Social media czar   Social media badass   Social media ninja   Social media rockstar   Social mediaholic   Social media maven   Chief people herder   Public happy maker    Community wizard (Source: Falcon)

(Source: Teepublic)

3D Animator	Graphic Designer	Illustrator	Journalist
Market Research Analyst	Marketing Officer    Advertising Art Director Advertising Specialist Chief Marketing Officer (CMO) Copywriter Creative Director	Multimedia Specialist	Web Designer
Writer Blogger

Material sourced from
CareerHQ [Social Media Manager; Interactive Media Manager; Digital Marketing Officer; ]
Social Media College [Social Media Career Growth;]
Prospects UK [Social Media Manager; ]
Ignite Studios
Social Samosa [Social Media Analyst;]
Better Team [Social Media Analyst; Social Media Specialist;]
Indeed [Social Media Consultant; ]
Workable [Social Media Analyst; ]
Falcon [Social Media Job Titles; ]
Upskilled [Social Media Specialist; ]
Celarity [Social Media Specialist; ]
Breezy HR [Social Media Strategist; Community Manager; Social Media Analyst; ]
CNN [Social Media Manager; ]
National Skills Commission [Social Media Specialist; ]
 

 

 

 

 

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