Multimedia Specialist

  Information, Media & Telecommunications

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Clerical or OrganisingArtistic or CreativeSkill Level 3Skill Level 4Skill Level 5

Multimedia specialists create computer animation, audio, video and graphic image files for multimedia applications. Multimedia applications include computer-based interactive training, data presentation, CD-ROMs, information kiosks, entertainment and educational products and the web. Future Growth Very Strong

Multimedia specialists plan, produce and maintain web sites and web applications using web programming, scripting, authoring, content management and file transfer software. 

ANZSCO ID & Description: 261211: Creates and manipulates computer animation, audio, video and graphic image files into multimedia programs to produce data and content for CD-ROMS, information kiosks, multimedia presentations, web sites, mobile telephone resources, electronic gaming environments, e-commerce and e-security solutions, and entertainment and education products.   

Alternative Names: Multimedia Developer, Multimedia Programmer, Multimedia Designer

Knowledge, skills and attributes

Multimedia specialists have:

  • aptitude for computing and design

  • creative and artistic flair

  • the ability to both lead and follow instructions

  • a client focus

  • commitment to understanding and using new technology

  • an ability to work to deadlines

  • an understanding of colour and form

  • patience and attention to detail  

(Source: Lone Star College)

Duties and tasks

  • Create and support web sites using and developing computer coding with other specialised image and audio files, scripting languages and graphics
  • Evaluate and cultivate web development plans and strategies, as well as standard practices
  • Evaluate client requests to design and create web sites using originality and creativity as well as scripting and software programming
  • Program languages and audio into multimedia programs, cuing and setting up timing
  • Use a variety of tools and multimedia software and graphics to produce digital animations, imaging, games, and audio and video clips
  • Work with ICT network professionals to support projects on web-related problems, implement security and user access and create recovery and backup programs

Working conditions

Multimedia developers may work for a wide range of organisations, including the IT industry, media and publishing companies, web design practices, animation and design studios, educational institutions and advertising agencies.

They often work as part of a team, but can work individually or on a freelance basis. With experience and sufficient start-up money, there are opportunities for self-employment.

Multimedia development is a dynamic growth industry that has developed out of a blending of creative production, the arts and the innovative technical presentation techniques provided by a range of IT platforms. 

Tools and technologies

Multimedia specialists use the following tools and technologies:

  • Desktop computers; mainframe computers; notebook computers; personal digital assistant (PDAs) or organisers
  • Configuration management software
  • Database management system software
  • Development environment software
  • Object or component oriented development software
  • Program testing software
  • Web platform development software 

Education and training/entrance requirements

To become a multimedia specialist you usually need to complete a qualification in multimedia, digital media technologies, digital design or graphic design. The Certificate IV in Digital Media Technologies and the Diploma of Digital Media Technologies are offered at TAFE Colleges and other registered training organisations throughout Australia.

You can complete a degree majoring in digital design, graphic design or a related field.


Did You Know?

Here are a few applications to create your own animation videos:
[site descriptions from Jane Hart's 100 Top Tools for Learning]

1. Viddyoze;  $: Free
Viddyoze is a web based 3D animation and video software.


2. Moovly; $: Free

Create animated videos and presentations with this free online video maker software. Animate your next cartoon, video presentation or tutorial.


3. Powtoon; $: Free


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