Market Research Analyst - Fun Activities - Office and Administration

Office and Administration - MARKET RESEARCH ANALYST

Kids vs Food: Brussels Sprouts; Vegemite; Blue Vein Cheese; and Oysters!!! Let's Analyse

Primary Middle Secondary

Australian Curriculum General Capability: Critical and creative thinking
Australian Curriculum General Capability: Personal and social capability
Australian Curriculum General Capability: Literacy

Australian Curriculum General Capability: Numeracy

Cooperative Learning Activity

1. As Market Research Analysts for the food industry, you are to research and analyse the relationship between children and food. Read through the whole activity before you start.

In a group of 3 - 5 students, you are to read and summarise the following article from The Conversation 5 July 2017 Read

2. Share with each other your findings.

3. Play the following video and work out the steps so you can test the content at your school. List these steps.

KIDS vs. FOOD #4 - BRUSSELS SPROUTS
https://youtu.be/6eY7-d6DWpo

4. Conduct the same type of experiment on a group of 5 - 7 students from different ages and backgrounds at your school using the steps you have got from the video.

You and your group of 3 - 5 students might wish to conduct the experiment with only one food item [from the list below] and collate your findings with other members of your class. Remember, one person is to video tape the reactions of the students who are eating the food.

You are going to extend this initial experiment to also include:

Brussels Sprouts;
Vegemite;
Blue Vein Cheese and
Oysters

5. The Analysis.

Analyse the reactions of the participating students and compare their reactions to those students in the video. Are they similar? Different? How?

In the article from The Conversation, it states: "These three reasons (your DNA, past food experiences and your environment) help decide the foods you like or dislike."

Are the three reasons stated in the article evident in your findings?

Was there any differences between these foods?

6. You are to create a presentation about the facts you have discovered and incorporate your recommended marketing strategy to encourage students to eat these food items.

Which Eggs to Buy?

Middle Secondary

Australian Curriculum General Capability: Numeracy

Australian Curriculum General Capability: Ethical Understanding

Australian Curriculum General Capability: Personal and social capability

Philosophy

Cooperative Learning Activity

Additional Activity: Testing the Freshness of Eggs, at the Quality Assurance Inspector.

Local Copy:Teacher Instructions; PPT; Price of Eggs Photos

Local Copy: Student Worksheet

Students:

Introduction
There is continued debate about “Free Range” eggs and “Caged” eggs in Australia. The groups involved include Government, Farmers or Producers, and Animal Activists. They have different viewpoints and these are sometimes contradictory.

You are to investigate and come to your own view. Remember at all times, you are to give a reasoned response based on evidence rather than opinion.

Readings

Form into groups of 4 – 5 students to complete this activity.
Divide the reading work, write up a summary, and share with the group. As a group, kept being informed as a group, so you can make reasoned responses. Also look at the dates, the updates and authors. Read

The Conversation 27 July 2016	The Conversation 21 November 2011
The Conversation 10 November 2016	The Conversation 1 December 2017
The Conversation 12 February 2018	The Conversation 1 August 2017