Retail Manager

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Retail managers oversee the running of shops, supermarkets and other retail outlets located all over Australia. They manage the work of other staff, train new staff, organise and manage stock, displays and pricing, and may also undertake sales duties such as processing transactions and wrapping Future Growth Static purchases. As the first port of call for any administrative matter they work with a variety of people, including staff, customers, suppliers and sales representatives, couriers and people from other businesses, as well as financial managers, advertisers and tradespeople.

Retail Managers [Store Manager] coordinate the operations of retail establishment. These operations may include purchasing, budgetary, personnel, equipment, logistical, or other matters.

ANZSCO description: 142111: Organises and controls the operations of a retail trading establishment.

Alternative names: Retail Store Manager, Shop Manager, Store Manager, Team Manager

Specialisations: Newsagent, Snack Bar Manager

Knowledge, skills and attributes

Retail managers need:

  • Ability to delegate responsibilities as needed

  • Active listening

  • Interpersonal skills

  • Speaking and other oral communication

  • Use of logic, reasoning, and critical thinking to solve problems

  • people skills

  • clerical and administrative skills

  • organisational skills

  • the ability to act responsibly in a position of authority

  • motivation and dedication

  • leadership skills



Duties and tasksChecking details

  • Assessing retail needs based on the demands and desires of a particular market

  • Interviewing and hiring potential employees

  • Planning budgets and spending capital appropriately

  • Predicting consumer trends and purchasing stock accordingly

  • Scheduling employees for shifts

  • Working with occupational health and safety organisations to ensure the retail outlet is up to code (Source: Open Universities)

  • Determining product mix, stock levels and service standards

  • Formulating and implementing purchasing and marketing policies, and setting prices

  • Promoting and advertising the establishment's goods and services

  • Selling goods and services to customers and advising them on product use

  • Maintaining records of stock levels and financial transactions

  • Undertaking budgeting for the establishment

  • Controlling selection, training and supervision of staff

  • Ensuring compliance with occupational health and safety regulations (Source: ABS)

 

Working conditions

Retail Managers may work in a variety of retail outlets and establishments such as large franchise businesses that include supermarkets and department stores, through to boutiques and smaller single-outlet stores. They usually work indoors, although some may work in warehouses or outside, depending on where their stock is stored. They may work either full-time or part-time, and may work evenings or weekends. They are often required to work longer hours than the sales staff in their store.

Tools and technologies

Retail managers use cash registers, computers, calculators and EFTPOS machines. They may need to be familiar with word processing or data management programmes. Depending on the type of retail outlet they work in they may also use equipment that measures stock.

They need to be highly familiar with the goods they sell and any related or accompanying products that enable their use.


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Education and training/entrance requirements

It is possible to work as a retail manager without any formal qualifications and get training on the job. However, entry into this occupation may be improved by obtaining a qualification in retail or retail management.

You can undertake a traineeship in retail (level 3) or retail management. The retail (level 3) traineeship usually takes 12 months to complete, and is available as a school-based apprenticeship. The retail management traineeship usually takes 12 months to complete.

The Certificate III in Retail is offered at TAFE colleges and other registered training organisations throughout Australia. The Certificate IV in Retail Management is available at registered training organisations throughout Australia.

Most employers will also require those working in retail management roles to have experience using leadership skills in a related industry or occupation.


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