Marketing Officer

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Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or  Future Growth Strong developing markets for new products or services. Marketing specialists promote their clients’ products and services. They respond to marketing opportunities by developing, coordinating and implementing plans for promoting and pricing their clients’ goods and services. Their work includes researching the market, drafting marketing audit reports, analysing consumer behaviors for specific markets, building client relationships, and forecasting the needs of the market and the client.


ANZSCO description: Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Alternative names: Marketing Consultant, Marketing Coordinator, Marketing Officer

Specialisations: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer

Knowledge, skills and attributes

A marketing officer needs:

  • able to analyse and interpret information
  • creative
  • very good communication skills
  • good organisational skills
  • able to work independently or as part of a team.


Duties and Tasks

Marketing officers may perform the following tasks:

  • identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • set goals for market share and growth
  • develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • make decisions regarding products, such as choosing labels or packaging
  • work on developing new products
  • work out an approach to pricing and set prices for products and services
  • manage distribution channels such as shops and wholesalers
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management
  • undertake marketing audits to monitor sales performance.

Specialisations: Other specialist areas include marketing communications, direct marketing and telemarketing. Entire departments serve these functions in larger organisations.

Advertising Manager Marketing Formula
An advertising manager develops a company's advertising strategy, liaises with advertising agencies to create the company product or image, prepares budgets and develops promotional and sales support materials. In larger organisations an advertising manager is responsible for a team of specialist staff.

Brand/Product Manager
A brand/product manager markets a company's major brand and products. They determine the pricing of products and maintain and direct the product's image in the market. They decide which new products meet market trends and which need to be phased out.

Electronic Commerce Manager
An electronic commerce manager coordinates and develops the marketing activities of a company over the internet, email and other electronic media, including online promotion, sales and communication.

Marketing Manager
A marketing manager coordinates the marketing activities of all areas of the company that are involved in delivering a product or service to a customer. In larger organisations the marketing manager may bring together a number of marketing functions or campaigns to create a corporate marketing plan.

Marketing Service Manager
A marketing service manager provides sales support by fielding enquiries, taking orders and providing phone advice to customers. They also assist with exhibitions, prepare documentation for brochures and sales kits, and commission market research.

Sales Manager
A sales manager plans and coordinates the activities of a sales team, controls product distribution, monitors budget achievement, trains and motivates personnel, and prepares forecasts.

What is Internet Marketing? In Simple English
(URL: https://youtu.be/RSkWqI7M3Ts)




Working Conditions

Marketing involves working with, and gaining the cooperation of, people in specialist areas such as technical experts, production managers, accountants and advertising agents.

Marketing specialists generally work in an office environment, however they may be expected to visit clients and potential customers. These workers may need to work evenings and on weekends to meet deadlines, and need to work with other specialists involved in the development and production of products and services.

Tools and technologies

The tools a marketing specialist may use include computers and software suitable for writing reports and planning documents, email, contact management systems to keep track of clients' contact details.

Education and training/entrance requirements

To become a marketing specialist you usually need to complete a degree in commerce or business, with a major in marketing.

 

Marketing Officer

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Judge

Personal Assistant

Corporate Trainer

Lawyer

Marketing Officer

Management Consultant

Officer Administrator

Interpreter

Private Investigator

Security Consultant

Receptionist

Sports Administrator

Call Centre Operator

Marketing Research Analyst

Hospital Administrator

Medical Administrator

Nurse Manager

Sports Centre Manager

Steward of Racing

Bookmaker

Child Care Centre Manager

Judge

Personal Assistant

Corporate Trainer

Lawyer

Marketing Officer

Management Consultant

Officer Administrator

Interpreter

Private Investigator

Security Consultant