Social Media Manager
 
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Future Growth Very StrongSocial media managers deal with the communication between an organisation and it's customers or clients through social media. Social media managers lead an organisation's social media strategy in order to boost visibility and customer and client engagement.

As a social media manager, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Social media managers write posts, guard against inappropriate comments, build memes, and direct customer complaints that come in via social. Social media managers are typically going to be involved in being hands-on in social accounts doing everything from scheduling posts to handling engagement and monitoring reports. This title is sometimes given to a lead in an internal department, but it can also be given to someone working for an agency where they’ll be handling plenty of client accounts.

Alternative names: Social Media Coordinator, Social Media Account Manager,


Knowledge, skills and attributes

To become a social media manager, you would need:

  • great communication skills
  • to be sociable and approachable
  • a knowledge of marketing and social media trends
  • a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • knowledge and understanding of algorithms and search engine optimisation
  • creative skills for contributing new and innovative ideas
  • strong communication and people skills for articulating ideas to colleagues and clients
  • leadership qualities to lead and motivate a team
  • excellent team working, collaboration and networking skills
  • organisational skills, with the capacity to prioritise and work across multiple projects
  • project and campaign management skills
  • the ability to work well under pressure in order to meet deadlines
  • skills in data analysis and interpreting statistics
  • online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • an eye for detail and the ability to work accurately
  • motivation and commitment.
  • promote and manage a company's social media presence
  • update social media sites on a regular basis
  • accuracy and an eye for detail
  • good organisation and time management skills
  • experience with graphic design and digital editing software
  • multi-tasking skills
  • to be able to create and write effective online content

       

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(Source: TalentLyft)

Duties and Tasks

As a social media manager, you would:

  • promote and manage a company's social media presence
  • update social media sites on a regular basis
  • create blogs, posts, photos comments or other content that will appeal to your target audience
  • use web tracking tools to monitor the number and type of users of your social media
  • use search engine optimisation tools to analyse data and drive users to your sites
  • respond to comments or social media posts
  • take part in conferences and group chat that is relevant to your industry or company
  • instruct staff or clients on appropriate use of social media
  • develop plans for increasing social media exposure
  • use social media tools to manage multiple sites
  • develop creative and engaging social media strategies
  • manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
  • oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
  • create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  • develop, launch and manage new competitions and campaigns that promote your organisation and brand
  • form key relationships with influencers across the social media platforms
  • undertake audience research
  • manage and facilitate social media communities by responding to social media posts and developing discussions
  • monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
  • analyse competitor activity
  • recommend improvements to increase performance
  • set targets to increase brand awareness and increase customer engagement
  • manage, motivate and coach junior staff such as social media executives or assistants
  • manage a budget for social media activities
  • educate other staff on the use of social media and promote its use within your company (in-house roles)
  • encourage collaboration across teams and departments
  • regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
  • create social media strategies and policies.confer with parents and staff to discuss educational activities and policies, and students' behavioural or learning problems

Working conditions

As a social media manager you would work a standard number of hours per week, but this may include evenings and weekends depending on what social media you are monitoring. Where you work would depend upon your role. You may work from an office or home office. You may visit clients at their organisations or you could be in an internal role within a business. You'll usually be office based but may sometimes travel to meet clients or attend relevant networking events and conferences.

Full-time work is common, although part-time work and contract work is available, particularly if freelance. If you work on a freelance basis, you may work longer hours depending on the needs of your clients and the amount of work you're prepared to take on.

You're likely to find the role challenging but rewarding, as social media and the wider digital marketing industry is a continuously changing and fast-paced sector.

Tools and technologies

15 Top Social Media Management Tools & Platforms [Sourced from Buffer Library - maybe that is why Buffer is the top tool?FCM]

  1. Buffer: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
  2. Hootsuite: Probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
  3. Sprout Social. Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
  4. Agora Pulse. Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
    Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
  5. Sendible. Is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
  6. eClincher. Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance. What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.


Education and training/entrance requirements

To become a social media manager, you would usually have to a VET qualification in marketing, advertising or communications.

Your employment prospects may be improved if you have a degree in journalism, marketing, digital marketing, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.

If you have a degree, you can work towards a relevant postgraduate qualification in areas such as:

  • business intelligence and social media
  • digital and social media marketing
  • social media and interactive technologies.


Employment Opportunities

The digital marketing sector, which includes social media roles, is a popular career choice, so relevant experience is expected by the majority of employers.

You can start building experience by developing a strong online presence and personal brand across a number of social media channels. Writing a good quality blog, and using multimedia tools such as videos, photos and infographics can help you build up a good following. Track the impact of your posts as evidence of your effective social media communication.

To stand out, you'll need to show that you are able to use social media well on a professional level. Look out for paid social media placement years or summer internships, which are sometimes available with large companies.

You could also try directly contacting the marketing departments of companies, digital marketing/social media agencies and charities speculatively to ask about their work experience opportunities.
As social media is used as a significant part of a wider marketing strategy, experience gained in other related marketing roles could be relevant.

It's important to keep your skills and knowledge up to date throughout your career as communication platforms evolve, and new and updated tools emerge. Keeping up to date with technological developments will help you to stay current and best able to work effectively for your clients.

As consumers increasingly look to connect with brands via Facebook Twitter, Instagram, Snapchat and more, social media managers who can oversee and grow those interactions are in demand.

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Social Media Manager

 Journalist

Applications Programmer

Film Producer

Photographer

Web Designer

Cinematographer

Publisher

Graphic Designer

Multimedia Specialist

Newspaper Editor

Games Developer

IT Analyst

Radio Producer Presenter

Writer

Illustrator

Director

Broadcasting Technician

3D Animator

Archivist

Librarian

Social Media Manager

Journalist

Applications Programmer

Film Producer

Photographer

Web Designer

Cinematographer

Publisher

Graphic Designer

Multimedia Specialist

Newspaper Editor

Games Developer

IT Analyst

Radio Producer Presenter

Writer

Illustrator

Director

Broadcasting Technician

3D Animator

Archivist

Librarian

Social Media Manager

Journalist

Applications Programmer

Film Producer

Photographer

Web Designer

Cinematographer

Publisher

Graphic Designer

Multimedia Specialist

Newspaper Editor

Games Developer

IT Analyst

Radio Producer Presenter

Writer

Illustrator

Director

Broadcasting Technician

3D Animator

Archivist

Librarian

Social Media Manager

Journalist

Applications Programmer

Film Producer

Photographer

Web Designer

Cinematographer

Publisher

Graphic Designer

Multimedia Specialist

Newspaper Editor

Games Developer

IT Analyst

Radio Producer Presenter

Writer

Illustrator

Director

Broadcasting Technician

3D Animator

Archivist

Librarian

Social Media Manager

Journalist

Applications Programmer

Film Producer

Photographer

Web Designer

Cinematographer

Publisher

Graphic Designer

Multimedia Specialist

Newspaper Editor

Games Developer

IT Analyst

Radio Producer Presenter

Writer

Illustrator

Director

Broadcasting Technician

3D Animator

Archivist

Librarian

Social Media Manager